New Standard of Korean SOJU

WON SOJU is a pioneering spirit brand leading the modernization of Soju through the fusion of innovative approaches with traditional techniques. Creating premium Soju involves using superior locally sourced ingredients, employing various distillation methods, and aged in Korean pottery 'ONGGI'.


Since its launch in 2022, WON SOJU has achieved unparalleled sales success, driven by its modern design and future-oriented strategy, which has contributed to the revitalization of the traditional spirit industry.

Distillation

We use traditional distilation method to keep the rich flavor of the ingredient itself

No Sugar & No Additives

WON SOJU is only made from the finest Korean rice, Water and yeast from Wonju-si, Gangwon-do.

Dissolved Oxygen

Aged in traditional pottery to provide a super smooth sipping experience.

Brand History

2021.04

Founded Won Spirits Co., Ltd.                    

2022.01

Acquired a license
for Traditional Korean alcoholic beverages

2022.02

1st pop-up store
Official Launch “WON SOJU”
at ‘The Hyundai Seoul' department store.

2022.03

Launched an online store
(WONSOJU.COM)

2023.04

5th pop-up store
Opened the pop-up store in Seoul
collaborating with DIESEL

2023.09

Official Launch in the US
7 Launch events in total (LA•Seattle•Atlanta•NYC)

CEO

 

JAY PARK

Jay Park is an artist crossing the hip-hop and R&B genres, is considered one of the most influential artists in the domestic hip-hop scene and pop music. Having prepared for the launch of the soju brand from 2019, he established ‘Won Spirits Co., Ltd.’, an agricultural corporation in 2021, and unveiled Won Soju to the world in February 2022.

Since then, Won Soju has been sold more than 1 million bottles in half a year since its launching, setting an unprecedented record in the traditional liquor industry. As an official member of the economic mission to Vietnam with the President of the Republic of Korea, CEO Park visited Vietnam in 2023.

 

Product Information

  • CLASSIC

    True essence of traditional Korea
    liquor Rich aroma, deep flavors from craftsmanship with cutting-edge technology

  • ORIGINAL

    The new standard of soju
    flagship product of Won Soju
    Additive-free, balanced distilled Soju

  • SPIRIT

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

  • TO GO

    Milder version of spirit with 17% ABV handy size, fresh aroma and crisp flavor