Jay Park is an artist crossing the hip-hop and R&B genres, is considered one of the most influential artists in the domestic hip-hop scene and pop music. Having prepared for the launch of the soju brand from 2019, he established ‘Won Spirits Co., Ltd.’, an agricultural corporation in 2021, and unveiled Won Soju to the world in February 2022.

Since then, Won Soju has been sold more than 1 million bottles in half a year since its launching, setting an unprecedented record in the traditional liquor industry. As an official member of the economic mission to Vietnam with the President of the Republic of Korea, CEO Park visited Vietnam in 2023.